Plant-Based Coaching Certification

Bring the food revolution to the world

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Now is your chance to join the premiere coaching certification that combines in-depth plant-based nutrition, high-impact coaching skills, and strategic marketing.

Important Dates

The deadline to apply for the Coaching Program has passed.

If you've already submitted a deposit, you have until January 23 to submit payment for inclusion in the program.

Click here to be notified if we offer this program again in the future.

Do Work That Makes A Difference (And Feels Great!)

Join the new era of people who are redefining what it means to make the world a better place while supporting yourself, your family, and your future.

Whether you want to bring evidence-based nutrition and behavior change into your existing healthcare or coaching practice, work with clients from anywhere in the world (with the freedom to travel for months each year if you want!), help more people achieve their health goals and have better work-life balance, start a podcast, become a world-class speaker, write a book to reach thousands of people at once, or stop trading your time for dollars; this is the beginning of the new way to live and work.

The World Needs You

Despite advances in modern medicine, people are sicker than ever, and it seems only to be getting worse. Rates of heart disease, obesity, Type 2 diabetes, autoimmune conditions, osteoporosis, Alzheimer’s, and other chronic lifestyle diseases are spiraling out of control. The US now spends more than $4 trillion per year on medical care, and up to 90% of that spending is on chronic conditions that could be prevented or even reversed with diet and lifestyle changes.1

Decades of evidence-based research show us that a whole foods plant-based diet is the number one way to promote lasting health. Adopting a plant-based diet is also proven to protect the environment in profound ways. And more people than ever are asking for a cruelty-free approach to eating that doesn’t depend on animal products.

Between 2004 and 2019, the number of Americans who identify as vegan increased 30-fold, from about 200,000 to about 10 million.2 And that number’s still going up. In fact, in the 2020s, plant-based food sales are projected to increase fivefold.3

Hundreds of millions of people are going plant-based. And now we’re seeing vegetarian burgers in Burger King and Carl’s Jr, and sales of oat, almond, and other non-dairy milk taking a serious bite out of the dairy industry.

That’s incredible news. Large-scale change is underway.


Unfortunately, a lot of people are going “plant-based” without guidance or support, and in some cases, causing more harm than good. Most people still don’t know about the benefits of a whole foods plant-based diet. And they’re putting themselves at risk of missing out on critical nutrients like B12, DHA, EPA, vitamin K2, and even iodine and zinc. They’re struggling with how to handle their cravings for their old favorites, and over time social pressures, old habits, or lack of energy may
drag them back.

That’s where the right coach comes in. That’s where YOU come in.

Do you want to help change the way the world eats?

To make a lasting impact, we need leaders, experts, and coaches who can bring this food-based movement to more people, and in a deeper, more personal way with:

1) Nutrition.

Life-changing, evidence-based, whole foods, plant-based nutrition information

2) Coaching.

Skills to help clients create lasting and meaningful behavior change for themselves, their families, and their communities

3) Strategic Marketing.

Business and marketing skills to successfully share this work with the world in a way that also helps provide support for themselves and their families

That’s why we’ve designed the world’s most comprehensive plant-based coaching certification program, combining all three of these critical pillars, to help today’s brightest and most passionate leaders step deeper into their roles as agents for change.

Help people live longer, better, and healthier lives

We’re Bringing A New Way To Help People Change Their Lives For The Better

Imagine… Within 6 Months, You Could Be…

  • Up to speed on the latest plant-based nutrition facts
  • Confident in your ability to do more than just educate your clients — but also to help them make lasting changes
  • Enjoying a steady and expanding stream of income, earned by helping people get healthy
  • Understanding digital marketing, and ready to make a difference and earn money from things like blogging, podcasts, social media, speaking on stages, building a membership community, writing books, and hosting online summits
  • Getting tear-filled testimonials back from your clients thanking you for changing their lives
  • Getting referrals easily — because your clients or patients rave about you to everyone they know
  • Feeling proud, knowing that you’re helping to end intergenerational patterns of poor health for the people you serve


Plant-Based Coaching Certification

The Premier Coaching Certification To Combine Plant-Based Nutrition, Coaching, and Strategic Marketing

So You Can Transform Lives — Including Your Own

Together, We Can Create

A movement that stands up to the status quo
A world where people who are working for good can make a healthy living
A flexible work schedule where you get to inspire meaningful change for individuals, families, and communities
A healthier, less polluted planet
A new standard of ethics that respects all of life (including animals!)
An end to chronic diseases that can be prevented with diet and lifestyle
A healthy living, promoting healthy people and a healthy planet
Live Trainings with Q&A
Recorded Trainings
Peer Support
Community Forum
Downloadable Handouts
Certification Exam

This Is For You If You Are…

A health or well-being professional

looking to help your clients/patients create lasting and health-promoting habit change

Or, an aspiring leader in the wellness world

who wants to sharpen your skills and create a business with freedom and flexibility

And you want to be a positive influence, helping people eat more wholesome plant-based foods.

FRN’s Plant-Based Coaching Certification is open to an extremely limited number of participants (just 300!) who want to expand their current skills to include plant-based nutrition coaching.

Upon completion, you’ll be able to put your skills to use in a practically limitless variety of settings, from your own business to wellness centers, spas, holistic healthcare offices, senior centers, schools, restaurants, coaching practices, and more.

100% Online Access

Seamlessly weave your studies into your life with a combination of synchronous and asynchronous learning opportunities. All live components are recorded, so you can absorb them any time you like. You’ll have access to the training material even after you graduate so that you can return to it anytime.

Curriculum & Faculty

(We’re still adding guest faculty, and this might change.)

Our 3-Pillar training consists of 75 video/audio lessons, live Q&A calls, and written materials so you can absorb the content however works best for you.

Pillars 1 (Nutrition) and 2 (Coaching) contain required comprehension quizzes, as well as a midterm and final exam — if you want to achieve certification. Pillar 3 (Marketing) provides top-notch information on how to take your learnings and share them with as many people in the world as possible. Participation in Pillar 3 is not required for certification.

Pillar 1:

Whole Food, Plant-Based Nutrition

Approximately 35-50+ hours to complete

Gain comprehensive insights into the essentials of whole foods plant-based nutrition. We’ll cover specific nutrients, disease prevention, and lifestyle medicine. Learn to clear up common controversies and steer clients towards a healthy way of eating that they can sustain.

Lead Faculty:
Nichole Dandrea-Russert, MS, RDN

Dietitian & Recipe Developer, Food Revolution Network

Nichole Dandrea-Russert, MS, RDN, is Food Revolution Network’s Dietitian and Recipe Developer. She specializes in women’s health, heart disease, and diabetes. She is the author of The Fiber Effect, released in March 2021, and The Vegan Athlete’s Nutrition Handbook: The Essential Guide for Plant-Based Performance, scheduled for release in early 2022. She lives in Atlanta with her husband and rescue pup, Mariposa.

Brenda Davis, RD

Million-copy bestselling author and plant-based nutrition expert

Brenda Davis, registered dietitian, is a world leading plant-based pioneer and an internationally acclaimed researcher and speaker. A prolific writer, Brenda is best known for the bestselling Becoming Vegan books, which have become classic “go-to” volumes for people seeking to make a healthy plant-based transition. Overall, her books have sold nearly a million copies and been translated into 15 languages. Brenda has been lead dietitian in a diabetes intervention research project in the Marshall Islands, and has trained teachers in all public schools on the islands to deliver a K-6 nutrition education curriculum. Brenda has authored and co-authored numerous professional and lay articles and is a past chair of the Vegetarian Nutrition Dietetic Practice Group of the American Dietetic Association.

Michael Klaper, MD

One of the foremost plant-based nutrition experts in the world

Michael Klaper, MD, has practiced preventive and nutritional medicine for more than four decades. He has served as nutrition advisor to NASA’s programs for space colonists on the Moon and Mars, and on the Nutrition Task Force of the American Medical Students’ Association. He is the co-founder of Moving Medicine Forward, which brings nutritional education into medical schools. Dr. Klaper is also the author of several books, a popular speaker, and one of the foremost experts in the world on how you can use food and lifestyle to take your health to the next level.

Guest Faculty:
Joel Kahn, MD
Ocean Robbins
John Robbins
Susan Peirce Thompson, PhD
Columbus Batiste, MD
Mimi Guarneri, MD
Robynne Chutkan, MD
Kristi Funk, MD
Joel Fuhrman, MD
Uma Naidoo, MD
Neal Barnard, MD
Module 1:

Plant-Based Nutrition Fundamentals, Facts & Fiction

Learn the foundations of nutrition fundamentals. From digestion to absorption, and macronutrients to micronutrients to metabolism, you’ll learn the essentials of a whole foods plant-based diet. We’ll also cover specific considerations for plant-based diets, myths and misconceptions, and when to consider supplements.

Lesson 1: Back To Basics

Lesson 2: Nutrients

Lesson 3: Plant-Based Myths and Controversies

Lesson 4: Plant-Based Considerations

Live Integration Call: Nutrition Deep Dive, Q&A

Module 2:

Defining Well-Being and FRN’s “Big Tent” Approach

Health and wellness involves more than the absence of disease. You’ll learn a multidimensional and holistic approach to wellness, starting with the fundamentals of a plant-based diet. We’ll review various food pyramids and popular diets, such as raw, low-carb, and intermittent fasting, and discuss their potential drawbacks.

Lesson 5: Well-Being Concepts

Lesson 6: Defining “Plant-Based”

Lesson 7: The FRN “Big Tent” Approach To Nutrition

Lesson 8: Eating For General Well-Being Vs Therapeutic Interventions

Live Integration Call: Nutrition Deep Dive, Q&A

Module 3:

Plant-Based Health and Chronic Disease - Part I

Get an overview of common chronic diseases and conditions. Learn what places individuals at higher risk for heart disease, obesity, inflammation, diabetes, and cancer — and natural foods for prevention. We’ll also cover common gut health topics, including food allergies and intolerances, the role of the microbiome, SIBO, IBS, IBD, and leaky gut.

Lesson 9a: Weight Management & Diabetes

Lesson 9b: Weight Management & Food Addiction

Lesson 10a: Heart Health

Lesson 10b: Stress, Emotions & The Heart

Lesson 11: Gut health

Lesson 12a: Breast Cancer

Lesson 12b: Eat to Starve Cancer

Live Integration Call: Nutrition Deep Dive, Q&A

Module 4:

Plant-Based Health & Chronic Disease - Part II

Covers common chronic diseases including depression, anxiety, dementias, and autoimmune conditions. Learn the foundations of the thyroid, hormone systems in men and women, and the biology of the endocrine system and common disruptors. We’ll also cover foods for longevity, mood, focus, and anti-inflammation.

Lesson 13: Brain Health & Mood

Lesson 14: Immune Health & Inflammation

Lesson 15: Hormonal Balance

Lesson 16: Longevity

Live Integration Call: Nutrition Deep Dive, Q&A

Module 5:

The Plant-Based Kitchen

Discover how simple it can be to shop for organic whole foods and avoid processed foods, chemicals, and additives. We’ll cover the essential array of plant-based foods, including greens, fruits, vegetables, whole grains, legumes, nuts, seeds, and superfoods. You’ll get lessons in choosing healthy plant-based fats, cooking without oil, and seasonings that transform vegetables into delicious meals. After this module, you’ll be able to provide instruction on shortcuts, meal planning, and healthy eating on a budget.

Lesson 17: The Whole Foods, Plant-Based Pantry

Lesson 18: Ingredients

Lesson 19: Fat & Flavors

Lesson 20: Plant-Based Cooking

Lesson 21: Plant-Based Living

Live Integration Call: Nutrition Deep Dive, Q&A

Module 6:

Lifestyle & Health

Discover what it takes to create total wellness beyond food. You’ll learn how to recognize symptoms of depression and refer treatment; guide clients to improve sleep through nutrition and other best practices; recommended guidelines for movement for disease prevention; nutrition for injury recovery and increased athletic performance; and how nutrition can be used to address addictive behavior including smoking and alcohol use.

Lesson 22: The Impact of Stress & Emotional Wellness

Lesson 23: Sleep and Circadian Rhythm

Lesson 24: Movement As Medicine

Lesson 25: Avoiding Tobacco & Limiting Alcohol

Live Integration Call: Nutrition Deep Dive, Q&A

Pillar 2:

Coaching & Mentorship

Approximately 35-50+ hours to complete

Learn how to successfully facilitate lasting behavior change. Learn to empower the client to prioritize self-care based on personal preferences and self-selected values. Discover frameworks for leading client sessions and explore options for working in various environments – from individual sessions to groups.

Lead Faculty:
Tracy Garrigan, CHHC

Community Success Manager, Food Revolution Network

For 10 years, Tracy Garrigan, CHHC has coached private clients around the world remotely. She has helped deliver performance nutrition programs to fitness facilities, corporate wellness programs to people in the workplace, and created content that helps digital platforms deliver nutrition and health education to the masses. Tracy has partnered with medical wellness centers and practitioners to offer Health Coaching to hundreds of patients for improved health outcomes. She currently serves as Food Revolution Network’s Community Success Manager and Lead Coach where she enjoys facilitating long-term behavior change in a heart-centered, plant-based community.

Howard Jacobson, PhD

Co-founder & Lead Instructor, WellStart Health Coaching Academy

Howard Jacobson, PhD, is an executive coach, health coach, and bestselling author and coauthor. His books include You Can Change Other People (with Peter Bregman), Sick to Fit (with Josh LaJaunie), Whole (with T. Colin Campbell), and Proteinaholic (with Garth Davis, MD). He hosts the Plant Yourself Podcast and trains health coaches at the WellStart Health Coaching Academy.

Melinda Cohan

Co-founder & CEO, The Coaches Console

Melinda Cohan is the business coach to coaches. She achieved fast success when she launched her own coaching business, quickly replacing the income from her previous job as a workplace-efficiency interior designer.

In 2004, she started helping other coaches grow their businesses, based on a vision she’d scribbled on the back of a napkin to “eliminate the burdens and distractions of coaches” using her expertise in designing systems. She became the co-founder and CEO of The Coaches Console, now a multi-7-figure software, training, and coaching company that has helped more than 76,000 coaches create profitable and thriving businesses.

As a passion project, Melinda also supports women in living their best life by helping to eliminate the burdens and distractions from period and menstrual problems. As a co-owner in Perfect Period, a proprietary 5-herb tincture blend, she helps women reclaim this part of their life so they can show up more fully and freely in all parts of their life. Melinda believes that a woman's period is something to be celebrated, not just tolerated or treated.

Guest Faculty:
Margaret Moore, MBA
Erika Jackson, MA, MCC
Elliott Connie, MA, LPC
Marian Blum, LAc, NBC-HWC
Module 1:

The Role of the Coach

Gain foundational principles for helping clients create lasting behavior change. You will learn how to effectively give recommendations, maintain professional boundaries, engage clients in problem-solving, and stay within the scope of practice. We’ll also cover guidelines for the ethical treatment of clients.

Lesson 1: What is Coaching?

Lesson 2: The Foundation of Coaching

Lesson 3: Theories of Behavior and Change

Lesson 4: Scope of Practice, Standards and Legalities

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Module 2:

The Coaching Framework

Get an overview of working with clients, from the initial consultation to the final session. You’ll gain assessment tools to conduct health history and symptom surveys; learn how to help clients arrive at achievable goals and action steps; and resources for progress tracking and relapse prevention.

Lesson 5: Consultations & Preparing for Your Client

Lesson 6: Early Sessions, Understanding Your Client

Lesson 7: Subsequent Sessions

Lesson 8: The Final Coaching Session

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Module 3:

Coaching Fundamentals

Learn how to elicit the client’s intrinsic motivation based on their own purpose, meaning, values, and preferences. In addition to principles of successful goal setting, you’ll learn how to help clients stay accountable, build trust and rapport, navigate challenges and setbacks, and gain awareness of important non-verbal cues so that you help clients stay connected in their sessions.

Lesson 9: Client’s Freedom of Choice, Autonomy, and Intrinsic Motivation

Lesson 10: Goal Setting

Lesson 11: Building Trust & Rapport

Lesson 12: Active Listening & Presence

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Module 4:

Coach Skill Building

Gain essential coaching skills including building emotional intelligence, effectively attending to the client’s current state, showing empathy, working through client resistance, asking powerful questions, helping clients expand their awareness, and interrupting and redirecting conversations.

Lesson 13: Emotions & Energy

Lesson 14: Reflections

Lesson 15: Expanding Conversations

Lesson 16: Focus & Refocusing Conversations

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Module 5:

Client Skill Building

Discover how to offer positive reframing to keep clients motivated. You’ll learn how to help clients develop strong support systems and adopt a growth mindset and resources for overcoming obstacles. We’ll also teach strengths-based coaching techniques and how to address clients’ self-defeating perceptions.

Lesson 17: Facilitating Client Awareness, Perspective Shifts, and Insights

Lesson 18: Building & Improving Support

Lesson 19: Client Experimentation & Self-Discovery

Lesson 20: Developing Positive Psychological Resources

Lesson 21: Measuring Success & Accountability

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Module 6:

Plant-Based Coaching in the World

Learn the most common scenarios for bringing your coaching practice to more people. We’ll cover how to design a 6-month program for individuals or groups, and how to set up automated self-paced courses. Discover how to offer coaching to businesses and large organizations, including lesson plans and accountability tools.

Lesson 22: Virtual Coaching – 1 on 1 and Small Groups

Lesson 23: Team Coaching – Clinics, Wellness, & Fitness

Lesson 24: Corporate Wellness Programs & Executive Coaching

Lesson 25: Self-Paced & Automated Online Programs

Live Integration Call: Coaching Immersion, Demo, Practice, and Q&A

Pillar 3:

Strategic Marketing

Approximately 35-50+ hours to complete (more for full implementation)

Get business, marketing, and outreach training from some of the brightest people in strategic marketing. Starting with messaging, we’ll guide you to develop a business that aligns with your values and attracts your ideal clients. Learn how to get a steady stream of potential clients and grow your business so you can have a greater impact on more people.

Lead Faculty:
Ocean Robbins

Co-founder & CEO, Food Revolution Network

Ocean Robbins is the co-founder and CEO of the 700,000+ member Food Revolution Network, and his work has reached millions of people from 180+ nations. He was born in a log cabin built by his parents and was raised on food they grew on the land together.

Ocean’s mission has taken him all over the world, where he’s seen first-hand the powerful impact of the food we eat. He has served as an adjunct professor for Chapman University and is author of the national bestseller, 31-Day Food Revolution.

Sage Lavine

Founder & CEO, Women Rocking Business

Sage Lavine is the founder & CEO of Women Rocking Business, a training company reaching over 400,000 women entrepreneurs around the world, and the #1 best-selling Hay House author of Women Rocking Business.

As a notable women’s empowerment speaker and coach, Sage has delivered business-building training across global platforms, including the TedX stage, and inside her comprehensive programs that serve thousands of women entrepreneurs annually.

Sage believes in purpose-based business. She has fundraised over a million dollars for humanitarian projects, focusing on empowering girls and women in developing countries and promoting a healthy environment. She is also an active advocate for closing the gender pay gap.

Theresa Kepple

Leadership Coach, Women Rocking Business

Theresa brings her background of 20+ years of business and leadership experience to mentoring women entrepreneurs building heart-centered businesses that nurture their souls. As a Women Rocking Business Leadership Coach, she guides women to overcome mindset barriers that hold them back from believing in themselves, and identify the next steps to growing their business while motivating them to take courageous action toward their success. She feels the path of an entrepreneur is a spiritual path, and coaching them is her form of service. Besides being a business coach, Theresa is a Certified Nutrition Consultant, who is passionate about connecting people to how good their body feels when they feed it whole foods. She enjoys leading her clients through seasonal group cleansing classes.

Theresa has called Santa Cruz home since 1994, where she loves outdoor activities such as walking along the ocean with her favorite pup, camping, and anything where she can feel the sunshine! She has a regular yoga practice, and for the last five years has been supporting and organizing intensive self-development workshops as a volunteer with a non-profit based in Sacramento.

Guest Faculty:
Myila Young
Jeff Walker
Ritamarie Loscalzo, DC
Ryan Levesque
Gio Marcus
Farukh Shroff
Rachel Miller
Reid Tracy
Michael Neeley
Annie Hyman Pratt
Stu McLaren
Module 1:

Establish Your Platform

Learn how to craft foundational messaging that attracts your ideal clients. We’ll cover the essentials of niche selection, brand positioning, conversion-focused offer creation, and creating your own stage for your perfect clients to find you and engage with you.

Lesson 1: Connect With Your “Why”

Lesson 2: Develop Your Vision, Mission, and Core Values

Lesson 3: Claim Your Message

Lesson 4: Create Your Offer

Lesson 5: Master Your Event Marketing

Live Q&A Call

Module 2:

Authentic Connection With Your Audience

Build your programs and products so you know exactly what you’re offering and feel confident sharing it individually or with an audience. You’ll learn how to authentically market your services in a way that is irresistible to your ideal client — and that you feel genuinely excited to share.

Lesson 6: Build Your Funnel

Lesson 7: “Wow” Factor: Delivery First, Marketing Second

Lesson 8: Hone Your Offer

Lesson 9: Craft Your Transformational Talk

Live Q&A Call

Module 3:

Use the Power of Your Voice

Learn how to broadcast your message where your clients are, so you can attract the perfect clients to you, with ease. We’ll also show you how to easily create the marketing materials you need to grab attention in the right ways, from the right prospects.

Lesson 10: Galvanize Through Storytelling

Lesson 11: Speak To Attract Your Clients

Lesson 12: Your Profitable Speaker Plan

Live Q&A Call

Module 4:

Marketing Funnels

Discover how to get attention from large numbers of prospective clients using both free and low-cost methods. Learn how to create and fill a masterclass or live speaking event so you can use simple promotional events to enroll clients — without needing fancy expensive websites.

Lesson 13: How to Start a Health Coaching Business

Lesson 14: Using Quiz Funnels to Create Friendly and Effective Marketing

Lesson 15: Fundamentals of Copywriting

Lesson 16: Leveraging Paid Traffic to Build Your Audience

Live Q&A Call

Module 5:

Kicking It Up A Notch

With the essentials in place, now it’s time to cement your place as an established leader. We’ll cover the top ways to build your authority, reach large numbers of people, and connect with new clients for an endless stream of qualified leads.

Lesson 17: Key Learnings From 1,000 Split Tests

Lesson 18: Content Marketing & Social Media

Lesson 19: Writing/Publishing a Book

Lesson 20: Successful Podcasting

Live Q&A Call

Module 6:

Building Your Team and Galvanizing a Movement

Using your time wisely might mean assembling a mission-aligned team who can help you do more to achieve your mission and vision. You’ll learn how to grow a conscious enterprise, so you can help more people, without burning out.

Lesson 21: Successful Recruiting

Lesson 22: Building a Healthy Team

Lesson 23: Staying True to Self and Vision

Lesson 24: Launching a Membership Community

Lesson 25: Running a “Social Profit” Organization

Live Q&A Call


WHOLE Life Club product graphic

WHOLE Life Club Lifetime Membership

As an added bonus, all graduates will get permanent access to Food Revolution Network’s signature membership program WHOLE Life Club for ongoing training, resources, recipes, and community — for as long as we keep the program active. Stay on top of the latest research with weekly videos and monthly Action Hours with world-renowned guest speakers. Plus, hundreds of plant-based recipes — with new recipes added each week. (Note: WLC should not be considered a source of clients for graduates.) Value $247/year.

Food Revolution Network Plant-Based Coaching Certification Includes

  • Unlimited access to over 75 modules in Nutrition,
    Coaching & Strategic Marketing, taught by top experts
  • Handouts, templates & guides
  • Live Q&A
  • Community Forum
  • Certification Exam & Certificate For Successful Completion
  • Bonus: lifetime access to WHOLE Life Club


We’ve created a competitively priced, robust curriculum to help you establish and grow your niche, increase your impact, and be a potent leader in the food revolution movement.

Monthly payments

6 payments of $997 ($5,982 total)

Pay in full and save

1 payment of $4,997

Important Dates

The deadline to apply for the Coaching Program has passed.

If you've already submitted a deposit, you have until January 23 to submit payment for inclusion in the program.

Click here to be notified if we offer this program again in the future.

Frequently Asked Questions

How is this different from other health coaching offerings?

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  • This is a full-suite, world-class curriculum with 3 pillars to give you what’s truly needed to create large-scale change.
  • Our nutrition training is evidence-based and focuses on a whole foods, plant-based approach.
  • The coaching component consists of the latest behavioral science and effective coaching techniques to create lasting behavior change.
  • The strategic marketing pillar provides complete training to grow a profitable existing business, or to start from Day 1.
  • We provide hundreds of delicious plant-based recipes as a resource to share with your clients.
  • As a free bonus, you get ongoing membership to Food Revolution Network’s WHOLE Life Club, for continued training in the latest health and well-being practices.

What is the class format?

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The class format is all online, with a mix of recorded and live training, written handouts and guides, and live Q&A. You’ll also be invited to join the online forum to connect with your faculty and student community.

How much time do I have to complete the lessons?

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We’ll start January 17, 2023 and deliver content on a schedule designed to complete the material in six months. This ensures students have a cohesive experience with their cohort. And you’ll have ongoing access to all the materials, so you can listen again, or engage with any of the content in the future, any time you like.

What can I do once I’m certified?

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Graduates will have critical resources to enable them to work with individual clients, create group coaching programs, partner with other healthcare professionals, and work in other wellness settings such as fitness centers, spas, corporate wellness companies, and the natural foods industry. Whichever path you take, you’ll have the basic tools you need to provide an unparalleled experience for your clients with a specialization in whole-food plant-based nutrition. And if you want to build a membership program, launch, and scale an online business, or use podcasts, social media, paid traffic and blogging effectively, you’ll have top-notch resources and pathways forward to help you share your nutritional wisdom with the world.

Who is this coaching certification for?

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FRN’s Plant-Based Coaching Certification is open to leaders in the health field, including existing

  • Doctors
  • Dietitians
  • Health coaches
  • Nurses
  • Chiropractors
  • Therapists
  • Psychologists
  • And other wellness professionals who want to be able to offer their clients an evidence-based approach to health and longevity.

It’s also perfect for those who want to launch a new business or side career as an FRN Certified Plant-Based Coach. While you’ll be able to apply what you learn to your own health, this is not intended for individuals who only want to use it for their own personal health education.

This IS for you if you want to gain the knowledge and skills you need to spread the whole foods, plant-based revolution and help us change the way the world eats. And huge bonus points for your application if you have professional experience or plans to make this a part of your work in the world.

What kind of certificate is it? What / who is the certifying organization?

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The certification we offer comes from Food Revolution Network. If you complete the course in good standing, and pass the exams that demonstrate comprehension of what you’ve learned, then you will be able to say that FRN has certified that you have completed its plant-based coaching program. This is not an academic or accredited certification, and it has no legal or licensing meaning. It will, however, represent real skills that you can put to use, and also something you can add to your professional bio, resume, etc. In fact, if you are part of our inaugural cohort, you’ll have the bragging rights that come with that, too! You can use what you learn in this program anywhere in the world.

Do I need to eat a strict plant-based diet or require that my clients eat 100% plant-based foods?

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No. This certification is open to all who are interested in promoting the many benefits of a plant-based diet. That could mean simply increasing the amount of plant-based whole foods and decreasing the amount of animal products, or it could mean adopting a 100% plant-based lifestyle. While the focus of the certification espouses whole, plant-based food, we appreciate that there is a spectrum and welcome a diversity of eaters.

When are the live trainings?

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The live training components will happen on various days of the week and will generally be held at 9 am Pacific Time, 12 pm Eastern, and 4 pm GMT (depending on Daylight Savings Time). These will be pre-scheduled and announced in advance. Recordings will be made available to those who are unable to attend.

How many hours a week will I need to dedicate?

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Full participation in the learning will require approximately 5-6 hours per week. (Less if you don’t engage in pillar 3, or if you decide to spread your learning out over more time; and more if you want to dive deeper or to engage in building a business or other aspects of the program as we go.)

Will I start a business and make money?

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That depends on what you do! We’re working with Sage Lavine and Women Rocking Business to bring you a proven, step-by-step process to help you reach an audience and enroll clients. And we’ll bring you some of our top learnings and some of the smartest minds and wisest guides in the world on marketing, online business, and scaling your impact. Any one of the ideas you glean could be worth way more than the price of this program. At the same time, we want to create realistic expectations. Some of the topics we’ll address, like podcasts, membership programs, scaling traffic, writing a book, and running a growing team, are worthy of major deep dives in and of themselves. In some cases, this will be more of a “taster” than a true immersion. And some of our guest faculty run programs, themselves, which could be fabulous next steps. The strategic marketing pillar will give you enormous value and potentially life-change resources and action steps you can take for tremendous results. At the same time, we can’t make any guarantees about how you’ll use these resources or what you’ll do with them.

How much can a graduate expect to make from the certification? Will I be able to start a business with the certification?

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That depends on what you do! We’re working with Sage Lavine and Women Rocking Business to bring you a proven, step-by-step process to help you reach an audience and enroll clients. And we’ll bring you some of our top learnings and some of the smartest minds and wisest guides in the world on marketing, online business, and scaling your impact. Any one of the ideas you glean could be worth way more than the price of this program. At the same time, we want to create realistic expectations. Some of the topics we’ll address, like podcasts, membership programs, scaling traffic, writing a book, and running a growing team, are worthy of major deep dives in and of themselves. In some cases, this will be more of a “taster” than a true immersion. And some of our guest faculty run programs, themselves, which could be fabulous next steps. The strategic marketing pillar will give you enormous value and potentially life-change resources and action steps you can take for tremendous results. At the same time, we can’t make any guarantees about how you’ll use these resources or what you’ll do with them.

What if I already have a successful business? Do I need to do the business building pillar?

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The business building pillar is totally optional but highly recommended if you want to learn how to scale your business and work fewer hours for greater income. There is no final exam for this portion.

What is the process for enrolling?

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The first step is to apply and submit a $100 deposit. If you’re accepted as a student, your deposit will go towards your tuition. This deposit will be refunded if you or the advisors decide it’s not a good fit at this time.

When is the application deadline?

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Applications are being accepted now for the January cohort, and we are enrolling on a first come, first served basis with a hard cap on the number of students we accept. The deadline to apply is January 9th at 11:59 PM PT. To ensure your spot, apply today.

What is the refund policy?

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If you’re accepted as a student, you’ll have two weeks before the start date (or three days before the start date, whichever comes first), to make your first payment, in order to secure your spot. Full tuition is 6 payments of $997 (totaling $5,982) or you can save on tuition by making a single payment of $4,997 (minus your $100 deposit).

  • If you cancel, your payments will be refundable in full up to 30 days before the start date.
  • Because the certification cohort has limited spaces, each spot held is a spot that is not available for someone else. As a result, we will refund all payments received to date minus a $500 fee, if you cancel within 30 days prior to the start date.
  • If you cancel after the start date, but within the first 60 days of the start date, you will receive a refund minus $2,000 or whatever you have paid to date, whichever is less. After 60 days from the start date, the entirety of your tuition is non-refundable.

Do you offer continuing education credits?

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As this is a new program still in active development, we are not yet able to offer continuing education credits (CEs). So, while we can’t promise anything here right now, we are actively working with accrediting agencies to hopefully get our course materials approved for CE accreditation across a broad range of professions. We will communicate with program participants as our status develops around CEs. If CEs are a must-have for you, please let us know via email, and please be sure to include what type of CEs you’re hoping to receive for your participation — this will help us prioritize our efforts on this front. Thanks for your understanding!

Would PBCC set me up for testing through the National Board for Health and Wellness Coaching?

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We considered setting this program up to be accredited for and prepare participants to sit for the NBHWC exam. But as we explored that path, we determined that we would need to “teach to the test” and that would dominate what we could offer. Because not everyone taking this certification desires NBHWC certification, and because a lot of what we want to share (like business development and strategic marketing) is not relevant to that goal, we determined that at least for now, it doesn’t make sense to make that the centerpiece of our program. This enables us to be more comprehensive in what we offer, and to support people from a wider range of professional contexts. We are working closely with Wellcoaches, an organization that’s deeply tied to the NBHWC, and they are part of our guest faculty. If participants want NBHWC certification, or to take any number of other “next step” career paths (such as adding a lifestyle medicine certification to their current profession, or starting a membership program, for two very different examples), we will share the best resources we’ve found.

Where can I get other questions answered?

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Email us with any questions or click here to book a call with a program advisor today.

A better world is possible, thanks to you.

Uplevel your career while helping your clients and helping the planet

Important Dates

The deadline to apply for the Coaching Program has passed.

If you've already submitted a deposit, you have until January 23 to submit payment for inclusion in the program.

Click here to be notified if we offer this program again in the future.


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